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Experience quality guidelines

What makes a successful experience

Last updated: 31 January 2026

Successful experiences share these characteristics.

Quality standards

  • Unique: Offers something guests can't easily find elsewhere
  • Expert: You have genuine knowledge or skill to share
  • Interactive: Guests participate, not just observe
  • Thoughtful: Well-planned with clear structure
  • Safe: No unreasonable risks to guests

What to avoid

  • Generic tours available from commercial operators
  • Activities that are primarily promotional/sales
  • Experiences requiring professional certifications you don't have
  • Anything illegal or unsafe

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